Storytelling is an essential part of society. Often referred to as a universal language, the art of storytelling has been around for centuries. And it can teach us a thing or two about marketing. Do it right, and you'll be able to connect with your customers and influence their buying decisions.
Dan and this month's guest host, Jason, will walk you through the art of storytelling. Join them as they discuss this powerful marketing technique — and how to take advantage of it. Using Joseph Campbell's "Hero's Journey" as a base, Dan and Jason explain how engaging with a client at each point of your customer's journey will build brand loyalty.
If you want additional info on this topic, check out our blog on building your brand with storytelling.