Many companies unaware of Google's switch

Many companies who have already launched a local SEO strategy with a Google+ Local Page, are being encouraged to check their listing for accuracy. Google Places is no longer in existence, replaced by Google+Local Pages, thus existing Google listings were converted to the Google+ format, which might have disrupted some information on individual listings.

Google is encouraging businesses listing their websites and information as part of their SEO strategies to review their pages, after 80 million pages worldwide were converted from Google Place to Google+ Local pages this past May. Many businesses around the world have not been actively updating or checking their social profiles, and some still have not realized that their Google pages were converted as a result of the transition in format.

For companies that have already built a Google Place page, it is vital online marketers check their newly created Google+ Local page to ensure information is accurate, concise and clearly navigable to attract new and old consumers to the site. While checking the account, companies should take the time to update information, images or add content based on changes to the company or more resources available to boost SEO rankings. If used properly, Google+ offers numerous benefits to companies unavailable through the antiquated Google Place format. Using the Google+ interface, companies can share information in a social manner for added consumer engagement online. The businesses' page will appear to consumers based on a circle of Google+ friends. If a consumer has a friend in Google+ recommend something, search results will be tailored to these recommendations, as well as keyword searches.

To help businesses understand the basics and specific details of Google+ Local pages and other SEO strategies for Google search engine results, James Dreesen recently released a book just for the Kindle marketplace. The book discusses how Google+ Local can be used to help small businesses become visible to online consumers and compete with larger competitors in the digital marketplace. Because the first results page of Google searches has room for a limited number of businesses, it is vital for online marketers to understand how to optimize a website to improve Google SEO rankings to gain traffic and boost sales.

In his ebook, Dreesen advises business owners and online marketers to optimize Google+ pages to boost rankings and generate new leads. The Google algorithm used to rank websites based on keyword searches is constantly changing, thus companies must update their information regularly to remain at the top of the results pages.