Running a successful franchise business presents its own set of challenges, but when done right, the benefits far outweigh the hurdles.
Need a refresher on how to make your business the best it can be? Read our tips below to grow your franchise and build great relationships that will provide many returns in the years to come.
Success Is in the Commitment
Starting your own business can be scary, but you likely began with a lot of enthusiasm, feeling committed to the idea of owning a business and driving its success. Here are our tips for keeping up that enthusiasm and maintaining your commitment even when you’re working long hours to build your business.
Spread the Word
Get the word out about your business by being more involved locally.
Participate in local events. Network. Do what you can to be a presence in your community, and while you’re out there making a name for yourself, talk about your business.
People will want to hear about your passions, and if you’re enthusiastic when talking about your business, they’re going to want to check it out and see what the fuss is about.
Work on Your Online Presence
One of the main ways to put your business in front of more customers is to make sure your local search presence is accurate and consistent across the biggest search engines and directories.
As long as you’re not working against brand standards and guidelines, it’s a great idea to make sure you’ve claimed your Google My Business page as well as top directories. Make sure your information is correct everywhere so that customers and search engines don’t get confused.
That could result in you losing customers to the competition, so talk to your franchisor about how involved you can be in the marketing of your location.
Put Branding First
Lots of franchisees want to do their own marketing, and that’s great, but make sure you have franchisor guidelines and permission.
Your brand is already established, so make sure to adhere to your brand guidelines and use appropriate materials. Not only will this keep you brand compliant, but it will also help you bring in more customers since they are more likely to make a purchase when they recognize your brand.
You’ll need access to branding materials and any locally focused marketing agencies your brand recommends in order to do the best job of marketing your business while keeping yourself brand compliant. Following the branding rules is the best way to not only grow your business but support the brand and ensure that you are supporting brand growth.
Communicate With Your Franchisor Often
Make sure to stay in contact with your franchisor regularly. The franchisor probably has plenty of resources that will help you with operations and marketing, so stay in touch and keep on top of any updates.
Attend conventions and regional meetings; send emails and pick up the phone once in a while. Open communication is the best way to build trust and foster a strong franchisor/franchisee relationship.
Don’t forget to ask what the best way to communicate with your franchisor is. Some will want a phone call while others prefer email. They will appreciate that you want to communicate with them in their preferred method, making conversations and your relationship a lot smoother.
Keep in Touch With Other Franchisees
Other franchisees can be your best support system, so stay in touch with them.
While no two franchisees will deal with the exact same things, you still understand what the other person is going through every day. Staying in contact will give you a support system and help you find new strategies to market your business as well as help you stay ahead of the trends.
Don’t Forget About Customer Service
Customer service issues can make or break your business, and no amount of branding or marketing can save you from poor customer service. Make sure you and your employees focus on keeping customers happy and treating them well.
Be Coachable and Willing to Learn
A big part of running a business is coaching and managing others, but you will also need to remain coachable. Seek out franchisor training and make sure to train your employees as well.
Follow Best Practices for Growing a Business
Marketing and keeping in contact with franchisor as well as other franchisees are great ways to grow your business, but don’t ignore the smart business practices that successful business owners follow.
- Finding ways to minimize costs and shrinkage
- Recruiting hard-working, enthusiastic employees
- Dedication to your business’s success
- Maximizing sales and upselling
There you have it! Put branding first, keep open lines of communication and network locally to ensure your success as a business owner.
Don’t forget about your all-important training and coaching. Make sure your employees are trained regularly on both new and old business practices—but, always be open to being coached as well. Keep learning. Stay hungry. If you do, you will keep moving forward.
And, remember that sometimes you can’t do it all yourself. That’s fine. That’s when you should turn to the experts for help. Find a trusted partner to help you build an online presence that gets your business found and chosen by more customers. Not sure where to start? Contact us today to learn how we can help grow your business!