Becoming a franchisee is exciting but can seem daunting.
We know that as a franchisee, you have specific concerns and needs for your business when it comes to building your brand. However, it can be difficult to find strategies or best practices to follow.
To help you out, we've gathered the top tips for growing your business to help you localize your franchise's national brand strategy!
Google Display Ads
Before you write this strategy off completely and tell me you’ve tried it before – hear me out!
Google has made ample changes to the Google Display Network (GDN) over the last few years. You no longer have to hope to show up in the correct places at the correct times and wonder what kind of site your ad is showing on. The GDN is way more sophisticated than that these days.
In 2019, the GDN introduced new features that allow you to be more strategic in how you spend your ad dollars with Google. These strategies include:
- The Audience Expansion Tool
- Dynamic Prospecting
- Custom Intent Audience (my personal favorite)
- Pay-Per-Conversion
As a franchisee, these features allow you to take your display campaign to the next level before adding your search campaigns.
Social Brand Awareness Ads
Social ads are great (when done correctly)! You have to remember that social media is truly the handshake to your business, not the sale.
I think we all have that one moment we can think of where someone at a party immediately started selling what they did, and you needed to find an exit to the conversation – don’t be that person on social media.
Social media is where you can work to build trust through multiple engagements.
Social ads are a stepping stone for introducing your brand to people in a casual and laid-back setting.
All you’re looking for with this kind of ad is impressions and frequency. Once you’ve established that, you can move forward with getting people to engage (with a new set of ads) and eventually ask for a sale.
It’s truly a process but is proven to work!
Build Local Partnerships
This strategy may not require as much marketing budget but does require time!
Your local partnership efforts should be both online and offline.
The key to building local partnerships is you want them to be mutually beneficial for the businesses, but most importantly, the business's audience. Choosing other businesses to co-market with is a blast, but you need to make sure your audiences are in-line and share similar tastes.
Some great way to drive awareness is to host events or workshops together!
Another option would be to run a limited time product or service that features both businesses.
Final Thoughts
Sure, finding the perfect strategy for building local brand awareness is never cut and dry, but taking steps and considering the benefits of these tips can be worth your while. While your corporate office is working hard to build the brand on a nationwide scale, your efforts as a local business will only help you thrive more.
For more information on how RevLocal's different paid ads services can improve your brand awareness, click here.
To stay in-the-know on the power of brand awareness in different realms of digital marketing, check out these blogs: