When it comes to social media, your posting options are almost limitless! However, it can sometimes be difficult to come up with post ideas for your business, especially during the COVID-19 pandemic.
Don’t rack your brain too hard! We have nine ideas that you can incorporate into your posting strategy.
1. Make a post about updated hours and services
If you had to make any adjustments to your business due to COVID-19, it’s important to inform your followers! The last thing you want to happen is a customer arriving at your business and you not being there.
Be sure to create a social post with any updated information, including hours of operation, delivery options or changes to your services. Make sure to pin the post on Facebook so it’s one of the first things your followers see when visiting your page.
And don’t forget to update the hours on your Facebook page and website, too!
2. Share/discuss fun at-home activities
With people stuck at home during the pandemic, they are likely getting bored. As a business, you can share fun activities with them so they can stay entertained!
Here are just a few ideas:
3. Make a supportive community post
Remember, your business isn’t the only one affected by COVID-19. One of the best things you can do is support your community during this time!
Make a post (or several) showing your support and how your business is available for any needs during this time.
Not only will this show that you care, but it also helps build trust within your community.
4. Update your Facebook page at least once a week
While things may be hectic during this time, it’s still important to keep your followers updated on your current business situation.
At a minimum, you should post to your Facebook page at least once a week with an update (go back to point number one if you’re unsure what you should include).
5. Link your website to your social media channels
This isn’t necessarily a post idea, but it’s still related to social media!
It’s vital that you have your social media channels linked on your website. You may not be able to update your website easily on a daily basis, but you can with your social media channels!
When people are looking for information, the first place they check is normally your website or social media channels. Having your social channels linked on your website makes it a little easier for consumers to find them, too!
6. Highlight carry out and delivery options
If you own a restaurant and were forced to temporarily close your doors during the pandemic, it’s essential that you showcase any services that you are still offering.
Customers won’t choose your business if they don’t know you’re open!
Across all social channels, be sure to highlight any carry out, curbside pick-up or delivery options your business is offering during this time.
Don’t forget to create a Google Post as well!
7. Boost a post locally to engage more followers
If you want to expand the reach of a post, consider putting some budget towards boosting it on Facebook!
While not every post is boost-worthy, posts that include updates or specials will be helpful to your audience during this time.
Just make sure that your graphic doesn’t have too much text on it! You can check your graphic with the text overlay tool, or you can team up with your digital marketing agency to find the right strategy.
8. Share community resources
Not all the posts you create should be focused on your business! As we mentioned in point number three, it’s important to support your community during this time.
Feel free to share any relevant links to local resources or support being offered. This can include things like:
9. Share tips on how customers can adjust personal care routine
Since many businesses are closed to stop the spread of COVID-19, concerns have been voiced about personal care routines. If you own a salon, medi-spa or any health/wellness business, this is your opportunity to shine!
On social media, be sure to post any tips related to hair, nail, lash, skincare and more! Consumers may not have their regular supplies on hand, so sharing natural suggestions can be helpful.
Bonus Tip: Enable Facebook Messenger
Do you want customers to have an additional way to work or shop with you during this time? Enabling Facebook Messenger is one alternative you can consider!
By utilizing this tool, customers will have the option to message you directly on Facebook with any questions about your business or to make a purchase.
Response time is crucial at any time, but particularly when people have a limited window to make trips out of the house. Be sure to check your messenger at least once an hour so you don’t miss any timely messages!
Final Thoughts
Social media is a great way to keep your followers and community informed of how your business is operating during this unknown situation.
By using the ideas above, you’ll be able to create better content and show your support in better ways. Feel free to add your own twist to the ideas, but remember to keep it professional and consistent with your branding.
If you need help with your social media strategy, our team at RevLocal can help! Learn how our social media service will supplement your current posting strategy.
Ready to hop on board? Request a demo to get started!
Lauren Snyder, Content Contributor
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