We know, we know. The last thing you want to hear right now is that graphic design is important for your business. But, let’s face it, your brand is more important than ever.
From first impressions to reaching your target market and building brand awareness, branding is one of the many ways that you can stand out from your competition.
With that in mind, how do you, a business owner with a million and one things to do, manage to add graphic design to that list?
We’ll walk you through it!
Every business is different and there’s no one-size-fits-all approach.
Not sure what you need? For many businesses, a logo, business card, social media graphics and online advertisements are a good start.
Outside of the basics, the industry is everything when it comes to graphic design needs. A quick Google search or a design-savvy friend can help point you in the right direction.
If you go the DIY route, the best thing to remember is that consistency and simplicity are key. You can get away without hiring a professional designer if you follow a few rules of thumb:
You've probably heard it before, but less is more!
Check out some big brands and see what they do. Chances are their designs are simple and to the point.
In other words, you don’t need every bit of information in a single graphic. For many designs, it’s even best to direct people to your website (or into your store) anyways.
If trying your hand at design doesn’t scare you, there are a couple of websites to make the job a little easier.
If you don’t have the time, skill or desire to create your own designs, you don’t have to give up. You still have options!
Though we know money is limiting, there are a couple of budget-friendly design services to choose from:
If done correctly, graphic design can be a powerful asset for your business.
Quality design helps establish authority and can set you apart from your competition.
It may seem overwhelming, but it doesn’t have to be. Between free resources and budget-friendly services, branding your small business can be easier than you think!
Ready to Boost Your Online Presence?
If it feels like your to-do list keeps getting longer, we’re here to help!
Our services can get your business in front of customers looking to make a purchase.
We’d love to be your trusted digital marketing partner. Our industry experts have what it takes to boost your business’s online presence.
Need your digital marketing handled? Schedule a call with a marketing expert today!