When it comes to your pet services business, having an online presence isn’t something you want to overlook.
People see their animal companions as family, so when they need to be groomed, walked or boarded, they want to find a pet services business quickly and easily online.
But where should you start in the digital marketing world? Don’t worry, we’re here to help!
Why Pet Services Businesses Need Local Search
Whether you’re a pet groomer, a dog walker or a boarding facility, you need to show up in the local results when pet owners are searching for what you offer!
Believe it or not, 72 percent of consumers who perform a local search visit a business within five miles. This means your pet services business needs to appear in the local pack.
To improve your chances of showing up in the correct searches, you need to make sure your business has optimized and accurate business information, including your name, address, phone number and URL (NAPU).
When search engines see that your pet services business has matching information across all listings and directories, they know they can trust your business, which helps improve your local search ranking.
If your business information isn’t up to date, the search engines will put a competitor ahead of your business in the local pack. That’s rough.
When you have a trusted digital marketing partner on your side, they’ll be able to monitor and constantly optimize your listings so you can rank high in the search results.
Want to learn more about the local search results section? Check out our blog for more information.
Consider Paid Advertising for Your Pet Services Business
If you need to give your pet services business a boost, why not add paid advertising into your online strategy?
While getting leads can be helpful to your business, the first step is to create demand so pet owners will choose you instead of the competition.
Whether they’ve seen a business name online or through a word-of-mouth recommendation, consumers will most likely select a business they’re familiar with compared to a random business.
When you use paid advertising to create an awareness strategy around your business, you’re putting your pet services business in front of more consumers.
Although they may not choose you initially, they’ll remember your name for when they need your pet services.
At RevLocal, our Brand Expander paid advertising plan is exactly what you need to reach a larger online audience. Our low-cost option uses an impression-based tactic to show ads to consumers.
To learn all about this paid advertising plan, head over to our blog for all the details.
Final Thoughts
When it comes to digital marketing for your pet services business, you don’t want to be put in the doghouse.
Local search can help put you on the map so people can find you when searching and paid advertising is there to reach more consumers and spread awareness for your brand.
It’s important, though, that you work with a digital marketing agency that’s right for your business’s needs and understands your pain points.
At RevLocal, our team of industry experts is here to guide you with best practices and the latest trends to keep your pet services business on top!
Learn all about digital marketing for pet services or request a demo with a local consultant to find out which strategies work best for your business.