Are you looking to reach new local consumers on Facebook and get more engagement? Well, there’s actually a really easy way to do this.
All you have to do is start tagging other businesses in your Facebook posts!
How to Tag a Business Page in a Facebook Post
In case you’ve never used this feature before, here’s how to tag other businesses on Facebook:
- Go to your business page and click “Write a post”
- Start typing your post
- To tag another business page, start by typing the @ symbol and the business Page’s name
- Scroll through the options Facebook gives you and select the correct Page
- Post your status!
Why You Should Tag Other Business Pages on Facebook
There are a few reasons to tag other business Pages on Facebook:
- When you tag another business, your post should show up on that business’s Page
- Your post will be visible to the followers of the Page you tagged, expanding your reach
- This could help you get more followers and engagement
- People who may not be familiar with your business will see your post
But, that doesn’t mean you should be tagging other businesses in every single Facebook post. You should only do so when you have a good reason.
When to Tag Other Pages on Facebook
Tagging is a great way to reach more people on Facebook, but doing it the wrong way will make you look like spam. Make sure to only tag other businesses when something is relevant.
Here are a few instances when you could tag another business:
- You’re collaborating with that business on a new product or service
- You’re both participating in the same event or meeting
- The owner of that business visited your business
- When there are relevant photos you share (make sure it’s actually a photo of the business or someone who works there)
A Warning About Tagging
Be careful when tagging, though. Facebook might occasionally think that posts you’ve tagged another business in are considered “branded content,” even if they’re not.
Here’s how Facebook defines branded content:
Branded content is a post that features or is influenced by a business partner for an exchange of value. Business partners and creators can control which Page can tag their Page on branded content posts.
I’ve seen Facebook remove posts from Pages because it thought the posts were branded content, even though they weren’t. If you want to know more about this, go to the Settings tab on your business Page and review the Branded Content tab.
Want to learn more about Facebook marketing? Check out our social media plan!