You’ve focused on improving your social media presence, building your brand reputation through reviews and expanding your business through local search optimization, but something in your digital marketing presence is still missing.
What is this missing puzzle piece, you ask? It’s strategic paid advertising, specifically display and retargeting ads.
In past blogs, we’ve introduced you to the importance of paid advertising strategies, but what is it about display and retargeting ads that make the difference?
We’re here to cover all the questions and highlight the benefits of utilizing these cost-effective advertising strategies for your local business.
What are display ads?
Never underestimate the power that display ads have in attracting consumer attention. You’ve seen and interacted with them as a consumer yourself, even if you may not have realized it, so why not extend that exposure to your business?
Gaining customer attention at the beginning of their journey is ideal, and display ads are a strategic step in this process. These display ads can keep your business at the top of customer’s minds, grow demand and put your business ahead of competitors.
These ads are displayed alongside the web page an internet user is navigating. Whether it is a banner ad across the top of the web page or an integrated native ad, display ads are targeted and shown based on content and audience.
For more content that helps breaks down both display and search ads, check out this blog.
The benefits of display ads
There’s a lot of good news when it comes to including display ads as a part of your paid advertising plan. Here are a few points to take note of:
What is retargeting?
Are you considering adding more to your display advertising plan? Look no further than strategic retargeting. Here’s a great opportunity to grow your targeting efforts toward potential customers.
With remarketing, your business can grow its reach with those relevant customers we mentioned earlier. Retargeting first gathers data to provide you with information on internet users who visited your business’s website. When users leave your site and continue to visit others, retargeting can then display ads for your products and services on the websites they are currently visiting.
The benefits of retargeting
No customer is a lost opportunity when it comes to utilizing retargeting. Here are a few of the many reasons why retargeting should be a part of your advertising strategy:
We understand that there are a lot of options to consider when it comes to setting up a paid advertising strategy. So, it is necessary to assess the value of the different paid advertising plans that RevLocal has to offer. The display and retargeting ads we highlighted in this blog can be the perfect compliment to bigger plans you may already have in place or effective strategies in their own right.
To learn more about paid advertising with RevLocal, click here. If you are looking to create a microsite that works in collaboration with your paid advertising plan, you can learn more about our website services here.