Beginning June 30th, 2022, Google will no longer support new expanded text ads. Google says that current text ads will continue to be served, but creating new ones won’t be available. The platform strongly encourages advertisers to switch to responsive search ads.
Below is an example of an expanded text ad:
As Google phases out expanded text ads, the platform will soon start favoring responsive search ads in search results. Below is an example of a responsive search ad:
While the two look similar, there are a few differences with responsive search ads to become familiar with.
Expanded texts ads that you currently have running will continue to be served and Google will still generate analytics reports for them. You will also be able to publish previously created expanded text ads. After June 30th, advertisers will only be able to create responsive search ads in Google.
Responsive search ads have a 5-15% higher click through rate than expanded text ads. Responsive search ads are expected to help drive more online traffic to businesses and small business should be prepared to handle the influx.