Are you still looking for a new year's resolution? Let improving your digital marketing be at the top of your list! Although sticking to your goals for the year can be difficult, your digital marketing goals don't need to be!
That's why we have taken some of the top digital marketing trends and tips for 2020 for you to base your marketing resolution around. Keep reading to learn more.
1. Optimize for Voice Search
It’s been predicted, based on the growing use of voice search, that 50 percent of all searches will be made via voice search technology in 2020.
That’s a staggering amount.
Because of this information, your business should be focused on being featured in those voice search results.
So, if your business is looking to take steps toward being voice search friendly, getting a featured snippet for “near me” searches could be beneficial to your exposure.
This “near me” featured snippet recites to the user the top local results for their “near me” voice search. So, rather than typing in the search on Google and reading results like those below, voice search will read those top results to the user.
Here’s where focusing on your local search can benefit you even more! No longer is local search limited to finding results through a computer or on a phone screen, but now they will result when someone is searching through voice search.
For more information on how to improve your local search ranking, check out this blog.
2. Consider Influencer Marketing
One of the fastest-growing forms of digital marketing as of late is influencer marketing, and if you haven’t heard of it or don’t know what it entails, click here to learn more.
What motivates people to buy products even more than their favorite celebrities? That’s right; it’s social media influencers.
Even more shocking, social media influencers are rising in their trust with followers, which is now rivaling the trust that consumers have with their friends when it comes to recommending products or services.
We expect influencer marketing to be just as or even more powerful in 2020 than it has been in the past few years. So, consider how you could best utilize it for your small business.
Keep in mind that you don’t need to spend massive amounts of money on an influencer with a huge following.
That’s why micro-influencers exist.
These are still influencers, but they come with a less hefty price tag. With a strong local following and positive reputation, these micro-influencers could be worth including in your marketing strategy for the new year!
3. Rethink Your Paid Advertising
Advertising is constantly changing, and so are the needs of businesses because of it!
To meet these needs, here at RevLocal, we took it upon ourselves to update our paid advertising plans for your business. To learn more about how it has changed, click here.
One of the biggest trends in advertising now is focused around showing value and emphasizing the why behind a product or service.
As we will mention shortly, personalization can play a huge factor in the responsiveness of potential customers to your advertisements.
This personalization does not have to mean including a customer’s name in an ad or show products they may be interested in, but rather recognizing the basic desires of your customer base.
When it comes to ads, consumers want them to be concise, straightforward and express your business values and ethics in order for them to choose your business.
Stay ahead of those around you by taking the start of 2020 to rethink your personalized approach to paid advertising and putting it into action.
Three out of four customers who purchase products online were cited as not only expecting personalization on websites but valuing it.
So, what do they mean by personalization?
One of the most recognizable forms of it can be found on platforms like Netflix, Amazon and more. These websites typically include a “Related to items you’ve viewed” or “Top picks for you” section as a way to tailor their websites to the personal preferences of their users.
If this does not seem accessible for your small business, another simple way to achieve it is through personalized emails.
These personalized emails could include a subscriber’s name at the beginning of the message and a "thank you" for their recent purchases or a reminder of new products you are offering if they haven’t been to your business in a while.
If you need help sending successful email campaigns, make sure to use these five promotional assets.
Remember, personalization doesn’t require using complicated technology or shoveling out large amounts of money. It takes valuing your customers and, in turn, showing them by recognizing them as individuals.
5. Visual Search/Shoppable Posts
Yet another trend that we introduced to you in 2019, visual search is becoming an unstoppable force in the social media space.
This blog breaks down all the details of visual search and its importance in digital marketing.
Simply put, when a user clicks on a photo of a product they are interested in, websites like Google and Pinterest are equipped to display buying options below the photo for that item, which allows the user to purchase the product directly from the photo.
This is expanding even further to Instagram in a feature it calls, shoppable posts. Here, Instagram users can also purchase products directly from a photo where it is featured. This is less like the index of buying options that Pinterest and Google offer, but it still provides buying options via social media posts.
It looks something like this.
It’s been found that around 69 percent of young shoppers purchase items based on visually-oriented searches. So, if one of your business’s products shows up in visual search results, a consumer is more likely to buy it than if the product did not show up in those visual results.
6. Video Content
We’ve mentioned in the past just how influential video content is on social media. Here are some numbers to prove it:
- Fifty-two percent of consumers mentioned that they felt more confident in online purchase decisions after watching product videos.
- When it comes to learning about products, 68 percent of consumers prefer short videos over articles or website posts, infographics, manuals and more.
By posting live instructional videos via social media, creating high-quality video content, optimizing video lengths for different social platforms and more, your business will be on track to reach new users and gain their trust and interest in your products and services.
For additional guidance on creating effective video content for YouTube, give this blog a read.
7. Artificial Intelligence (AI)
Artificial intelligence is hard to avoid. Enough so that it is even becoming a part of the digital marketing world!
To prepare for the onset of AI in digital marketing, here are some things it can do for businesses:
- Content creation
- Customer service
- Email personalization
- Basic communication.
An example of this basic communication function of AI that you may be familiar with is chatbots. These chatbot services work as a customer service option that is simple and improves response rates for answering basic customer needs.
So, no longer do businesses have to allocate their employee resources to these customer service interactions, and rather, they can utilize employees to better automate these current AI technologies and those in the future.
Simply put, artificial intelligence is a way for businesses to make many of their processes easier. Whether it is interacting with customer questions or better gathering and analyzing social media data, AI is starting to enter into everyday business functions.
While it may not be practical for your business to jump on board into using artificial technology, take 2020 as a chance to prepare your business for utilizing this technology in the near future because it is only becoming more prominent!
Taking on a whole new year of digital marketing can seem daunting, especially with so many new technologies entering the space.
At RevLocal, we want to make these innovations and new approaches to digital marketing simpler for you and your business by having your digital marketing handled.
Click here to request a demo with one of our digital marketing consultants to address how to implement some of these tips and trends into your strategy for the year!
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