Have you considered the importance of online reviews for your business?
As the digital world continues to grow, especially with employees working remotely, schools utilizing virtual learning and businesses focusing on e-commerce sales, a review marketing strategy is vital to bring in new customers and show that other people chose your business over the competition.
At RevLocal, we have Renown, a platform that helps you build and maintain your business’s online presence.
In this blog, I’m going to discuss why you need an ongoing review marketing strategy for your business and how Renown can help. Let’s get started!
Why You Need Review Marketing
Would you believe me if I told you that 97 percent of consumers read online reviews before making a purchase? Well, it’s true!
Because of this, you can’t afford to ignore your reviews.
Nowadays, consumers trust online reviews just as much as recommendations from friends and family. This means that you must have a review marketing strategy in place.
Consumers go online to learn about the experience shoppers had with your business. Whether it was good or bad, consumers will create a first impression of your business based on reviews.
So, not only do you want to generate reviews, but you need to appropriately respond to them, too!
Responding to reviews allows you to show your appreciation to your customers as well as addressing any concerns or issues shoppers had.
It may seem like it, but bad reviews or low star-ratings aren’t the end of the world. They can actually be a learning tool for your business.
By responding to negative reviews, it shows that you care about the concerns and want to make things right. This can be more beneficial than only having perfect reviews (sometimes this can look fishy or fake to consumers).
If you want to learn more about review marketing, be sure to check out these resources:
The Benefits of Renown
To help you effortlessly manage your online reputation, consider signing up for RevLocal’s review marketing plan which includes Renown.
Here are just a few benefits of Renown:
1. Check-In Feature
With Renown, we have a check-in feature for consumers when they arrive at your business. Having them check-in allows us to send a review request through Renown.
Utilizing this feature allows your business to obtain new reviews on an ongoing basis and increase the number of reviews you receive.
If you have an email list, we also have the option of sending review requests that way and can even directly integrate with a few CRM platforms.
2. Instant Text and Email Alerts
When any type of review is posted, you’ll have the option to receive a text message or email notifying you of the review.
With this feature, you can stay in control of the conversation and turn a negative experience into a positive one (this goes back to the importance of responding to reviews).
Not sure how to respond to a negative review? Don’t worry, we have it covered! Your dedicated marketing strategist can craft a response to these reviews and help handle the situation.
3. Sharing Your Reviews
When you receive positive reviews for your business, we’ll share them on your social media channels and microsite.
You want to feature your business in a good light, so why not share reviews with your consumers?
And, keep in mind, that while we encourage you to receive client testimonials, they aren’t always visible to search engines. The Renown review feed, on the other hand, is specifically showing Google that you have great reviews on multiple sites.
4. Customizable Emails and Text Messages
When we send review request to your customers, they will be customized to your business!
We know marketing isn’t one-size-fits-all, which is why we take the time to learn about your business and personalize your marketing to your customers and brand.
If you want to learn more about our review marketing plan, click play on the video below:
Final Thoughts
Consumers in today’s world expect more out of businesses than ever before. By maintaining your online reputation through review marketing, you can showcase your business in the best possible way.
When consumers are searching for products or services your business offers, one of the first things they’ll look at is your reviews. If your review section is lacking, it’s likely they’ll move onto your competitors.
Just like a local search strategy, review marketing isn’t “one and done.” You need to be consistent with your strategy and obtain reviews on an ongoing basis.
With Renown review marketing, we can help your business build and maintain your online reputation so more consumers choose your business.
To learn more about our review marketing plan, click here. Or, request a demo today to sign up with RevLocal’s digital marketing services.