As you may know, we have a microsite service we offer to our clients which includes creating and managing an SEO presence, but these microsites provide so much more! Click here to learn exactly what our website services have to offer your business.
Before we get started, let's take a look at your business. You have your high-performing brick-and-mortar location, but have you addressed just what your online site needs? This is where a microsite or website can come into play!
However, using a website for the e-commerce side of things has raised some questions, especially when companies already use platforms like Shopify for online sales.
Does having a website hurt my sales? How is having a service with a local SEO strategy helpful?
While these questions are vital to the strategizing process, it's important to note that every business is different and requires a unique strategy. For example, businesses that are e-commerce only with no brick-and-mortar location won't benefit from the use of a microsite/website as they don't have a local presence compared to a business with a physical location.
When you partner with a digital marketing agency, they will be able to help you find the right strategy for your business's specific needs!
Now, let's start discussing exactly what our website services have to offer the online aspect of your retail business.
How Our Website Services Help
Let’s cut to the chase. What is crucial to getting customer attention? We understand the importance of effective advertisements, slogans, etc., but there is a step that comes before all of this. It’s creating visibility.
Think about it — how is a potential client likely to see these ads or slogans if you don’t make your company visible when they are searching online? The best way to become visible is by optimizing your search presence, especially locally. This is also known as local SEO.
Everything that local SEO entails is done for you when our team of experts creates your website.
So, let’s get back to those initial questions.
Simple and Directed Purchasing
Your in-store sales aren’t hurting, but wouldn't it be nice to have even more? Utilizing Website Services sets your business up for online retail success! The website is managed and arranged to provide:
- SEO value
- Encouragement for customer action
- A mobile-friendly platform
- Quick editing capabilities
- Easier marketing testing
But it also allows customers to make online purchases. How? Microsites are created with the ability to redirect customers to your business’s main website. From there, they can complete their purchase.
Not only are purchasing options easily accessible for customers, but, as mentioned, microsites present up-front encouragement for customers to act.
To understand this further, let's discuss the role of landing pages and call-to-actions.
A landing page is a webpage designed with intention. If a retailer is looking to drive online purchases, their landing page will include a call-to-action to motivate customers to purchase their products.
Our microsite features open your business’s website for expanding personal sales.
SEO Advantages
As for the local SEO strategies that come with our website services, the benefits are endless! As we mentioned, the visibility of your business grows.
By using SEO tactics, businesses see benefits with both in-store and online sales. In fact, as of 2019, 78 percent of local searches resulted in offline purchases.
Purchasing within one day of performing an online search increased from seven percent without local search to 18 percent with optimized local search.
We think it’s pretty clear — visibility from microsite’s local SEO features equal customer interest and ultimately, sales.
Final Thoughts
So, why choose RevLocal’s website services as a way to boost your retail business’s online presence and sales?
To sum it up, it’s so you no longer have to choose between offering quick and easy purchasing capabilities and having a strong, well-managed local SEO presence through your website. We can give you both!
Let our Website Services experts create exactly what your e-commerce business needs to succeed in the digital space!