Streamline Lead Generation with Instagram's New Lead Feature

Learn how Instagram's new Lead Form feature can help your business generate leads and drive sales on the platform by adding a customizable contact form to your business profile.

Instagram Leads from Ads

Instagram is a popular social media platform for businesses to connect with customers and promote their products and services. And now, with the introduction of a new feature that lets you add a lead form to your business profile, it has become even more accessible for businesses to generate leads and drive sales digitally.

The new feature allows you to add a contact form to your profile that potential customers can fill out. The form is customizable, so you can include fields specific to your needs, such as name, email, phone number and more.

It's important to note that this feature is only available on the Instagram mobile app and is slowly rolling out to specific countries. It may not be available to all users yet.

When someone fills out the lead form, you’ll receive an email, and when viewing the email on mobile, you can tap “View lead” to view this individual lead. You’ll also receive a notification on your Instagram activity feed of a new lead to review.

To view any current or past leads on the Instagram app, visit your profile, then your “Professional Dashboard,” scroll down to the “Your tools” section, and select “Leads.” Any new leads will also populate on the Meta Business Suite under the “Leads Center” section. This section will also include leads from your Facebook Ads.

One of the key benefits of this new feature is that it eliminates the need for potential customers to leave the Instagram app or your profile to visit a website or landing page to provide their contact information. It makes the lead-generation process much more streamlined and convenient for businesses and customers on Instagram.

To use the Instagram Lead Form feature, you must have a business profile and an active ad account. You can create a lead form by following these simple steps:

  1. Go to your Instagram profile and click the Edit Profile button.
  2. Scroll to the Public Business Information section and select Action Buttons.
  3. Select Add a Lead form and Standard Lead or Custom Lead form.
  4. Customize the Lead form fields to meet your needs.
  5. Click Save, and the Lead form will be added to the business profile.

Once the lead form is live, you can promote it to your followers by including it as a call to action in your posts and stories

Final Thoughts

The new Instagram Lead Form feature is a powerful tool for businesses to generate leads and connect with potential customers. You can streamline the lead generation process by making it easier for customers to provide their contact information. If you have a business account on Instagram, test out this new feature to drive leads!

A compelling social media marketing strategy is more important than ever, and RevLocal can help! To learn more about what it’s like to have RevLocal handle your business’s social media and digital marketing, view our resources or contact us for a free consultation.

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