Since the plastic surgery industry has resumed invasive and non-invasive procedures, the industry is seeing a surge of appointments and a plethora of new trends.
As a plastic surgeon, you are likely hearing from your patients, “I have time to recover at home now,” which is generating an increase for treatments, such as lip fillers, Botox, facelifts and nose jobs.
Research also suggests that people are spending a lot of time reviewing their appearance in full-length mirrors, as the demand for breast augmentation and liposuction also increases.
So, what can you do as a plastic surgeon to improve your digital marketing? Keep reading this blog for marketing tips that will help your practice benefit from these post-COVID-19 trends.
1. The value of reviews has increased greatly for plastic surgeons
By now, we all know how valuable reviews are to any business, but with this new demand for appointments, potential patients are studying reviews more closely to hear about experiences from others.
Not only do they want to know about the experience, but they want to learn more about the safety procedures that you have in place during this time.
This is the perfect time to have a strategy in place that will help you generate online reviews from your patients.
We know that when a patient is excited about how they look and feel they are going to want to share their experience.
Just be careful when responding back to reviews that you don’t violate HIPAA by sharing any patient information. Learn how HIPAA can affect your digital marketing.
2. Update your messaging on your social media channels
As we know, social media channels act as the perfect platform to convey your brand’s voice.
Having a social media strategy in place is important because every post that you publish creates value for your practice.
Due to the increase of online work and school meetings, now more than ever, patients are studying their appearance from the neck and up and are rushing to get in for these enhancement procedures.
And, during this time, with many states having mandatory face masks in public, patients are also using this time to cover up bruising or swelling from infections, when out in public places.
It is also important that during this time your content is matching these trends so you can relate to your demographic.
We recommend having a strategy that educates your audience about each of these procedures while highlighting the benefits.
Also, it's extremely important to share all the safety protocols that your office has in place.
If you want to learn more about how COVID-19 changed the way businesses use social media, check out this blog.
3. Expanding your office’s paid advertising budget
With the increase in demand for appointments, it is safe to say that your competitors are adjusting and enhancing their online strategies.
You will want to adjust your paid advertising budget to make sure that your ads are lasting during peak searching times, as well as throughout the month.
We also recommend looking at your ad content to make sure that you are clearly relating to your audience. Some verbiage to use in your ad descriptions can include “natural beauty” or “enhancing your natural look.”
Keep in mind that you should make sure your current advertising strategy is ideal. At RevLocal, we can help you create demand with our Brand Expander plan or meet demand with our Targeted Ads plan.
Or, we can help you create an integrated marketing approach so you can reach patients at the right place and the right time through a variety of advertising platforms.
Final Thoughts
Even with a lot of uncertainty for everyone during this time, people want to feel good about themselves, and people are choosing your industry to cope.
If you find that you just do not have the time or need an expert in the marketing field to help be relevant, RevLocal offers many strategies to increase your online presence.
To begin your digital marketing journey, request a demo with one of our experts.