You’ve probably heard of omnichannel's and integrated marketing strategies. Omni-channel digital marketing involves targeting your ideal audience through multiple means of advertising.
Studies have shown that businesses who leverage omnichannel marketing can increase the lifetime value of their customer base by 30%!
If text message and SMS marketing isn’t part of your overall digital marketing strategy, this post will tell you why it should.
Text message marketing is similar to email marketing in that it involves sending personalized information directly to a consumer’s contact. Just like you would send a text message to a friend, your business can send a text to a customer’s phone number!
In recent years, consumers’ attitude towards text message marketing has been remarkably positive.
Over 70% of consumers say that they want texts from businesses and text marketing messages have an open rate of over 80%.
Text message marketing, like email marketing, is managed through a text message and SMS marketing platform. There are several types of platforms to choose from for your business, so make sure you do your research and know ahead of time what capabilities you want your text message marketing platform to have.
Here are a few questions to ask yourself when starting with text message marketing:
Once you have these questions answered and have researched best practices for compelling text messages, you’re ready to get started!
As we’ve seen, consumers have a high engagement rate with text messages from businesses. Being engaged with your customer base is highly valuable and offers the following perks:
No matter what industry your business is in, you can find creative ways to use text message marketing and reap its many benefits.
Here are some ideas:
Remember, if you get stumped for ideas, take notes from your current email campaigns, and see how you can make them more personal and add a compelling CTA!
Text message and SMS marketing is wide open with possibilities for every business and it’s easy to get started!
Even if you don’t have a large database with customer phone numbers, start gathering that data through your current channels. In no time, you’ll have a solid base of easily accessible and high-value customers!
Any effective digital marketing strategy will incorporate many different channels. If you’re not sure how to get your business started with digital marketing, contact RevLocal! We handle all things digital marketing for small businesses and multi location brands. Browse our website for more information or contact us for a free consultation.