Your business’s website serves as its virtual storefront and primary point of contact for potential customers. For your business to thrive in a competitive online landscape, a high-performing business website is indispensable. Your business website needs to be great: it not only needs to attract and engage visitors but also convert them into loyal customers. In this blog, we'll explore the core elements contributing to creating a great business website.
1. User-Centric Design
An exceptional user experience (UX) is the cornerstone of any great website. A user-centric design focuses on providing visitors with a seamless and intuitive journey through your website. It starts with a clear, visually appealing layout that emphasizes easy navigation. Keep in mind that a clutter-free interface and strategically placed call-to-action (CTA) buttons can significantly boost conversions.
Simple and intuitive navigation enhances user experience and encourages visitors to explore your website further. Use clear and concise menu options, a logical website hierarchy and a search function to help users find what they're looking for quickly.
Remember, you and your website developer might understand your business model easily, but a new visitor has never encountered your business before. If your business’s website is user-friendly, you’ll earn trust more quickly with new visitors and encourage them to convert.
2. Mobile Responsiveness
Every great website is mobile-friendly. With mobile devices dominating internet usage, a mobile-responsive website is no longer an option—it's a necessity. Google and other search engines prioritize mobile-friendly websites in their rankings over websites strictly made for desktops. A responsive design ensures your website adapts seamlessly to different screen sizes, providing all users with a smooth and enjoyable experience.
3. Speed Optimization
Did you know a website’s loading speed directly impacts users’ willingness to convert? A slow-loading website (5 seconds or more) can result in high bounce rates, lower search engine rankings and poor conversion rates. To optimize your business’s loading speed, compress images, minimize HTTP requests and leverage browser caching. Regularly audit and optimize your website's performance to ensure it loads quickly on desktop and mobile devices.
Loading speed matters for both website loading and individual page loading. If your business’s website loads quickly, but certain pages take longer, users are still more likely to abandon the search and bounce to a new website that loads faster. Great websites take into account the ever-rising performance expectations of their customers because they understand that meeting those demands means a greater chance for conversion and customer loyalty!
4. Search Engine Optimization (SEO)
SEO is critical for improving your business’s website's visibility in search engine results and driving organic traffic to your site. Content plays a vital role in overall website SEO. Conduct keyword research to identify relevant and high-traffic keywords related to your business. Incorporate these keywords strategically into your content, meta titles, meta descriptions and URLs. However, avoid keyword stuffing, as search engines may penalize over-optimization.
Organic search engine optimization is a foundational digital marketing strategy. In order to build a great website for your business, prioritizing organic SEO is a must! To learn more about this strategy, check out our other blogs.
5. Compelling, Relevant Content and Data-rich Media
High-quality content is the heart of any great business website. Create informative, engaging and relevant content that caters to your target audience's needs. Your business’s website should include blog posts, articles, videos, infographics and other data-rich media for online users to interact with and share. Valuable content establishes your authority in your industry, encourages social sharing and boosts your website's overall SEO performance.
Writing content with SEO in mind is an important skill for any digital marketer and business owner. Check out our complete guide to writing for SEO!
6. Clear Call-to-Action (CTA)
A well-crafted CTA guides visitors toward valuable actions, such as making a purchase, signing up for a newsletter or contacting your team. Use action-oriented language and place CTAs strategically throughout your website. Ensure they stand out visually and align with the user's journey to increase conversions.
7. Trust-Building Elements
If you want to turn website visitors into loyal customers, your website must build trust. Incorporate trust signals like customer testimonials, reviews, case studies, security badges and privacy policies. Display prominent contact information to assure users your business is legitimate and easily reachable.
8. Brand Expression
Your business’s website may be the very first time a new visitor encounters your brand. With this in mind, it’s imperative that your business’s brand expression is clear, compelling and consistent across your website.
Incorporating your brand’s colors, voice and mission statements throughout the content and media on your website are just a few ways to make sure your brand makes a memorable first impression. Adding photos of your business’s team members and employees can provide a familial and approachable feel and can help build trust with new visitors.
Whatever your business’s brand is, your website is the perfect place to showcase it!
A great website is the backbone of your business’s online presence. By implementing the core elements discussed in this blog, you can create a website that not only attracts and engages visitors but also drives conversions and boosts sales. Remember to continuously monitor and optimize your website's performance to stay ahead in the dynamic digital landscape. With the right approach and a commitment to excellence, your website can become a powerful tool for growth and success.
RevLocal is your business’s trusted digital marketing partner. We pride ourselves in providing small businesses and multi-location brands with digital marketing solutions that withstand rapid change and offer consistent value.We build search-engine-optimized, high-performing websites for all industries — including yours! To learn more about our website services, contact us today for a free consultation!